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Pricing Strategy
38-slide PowerPoint deck and supporting Excel workbook. This presentation provides an in-depth discussion on Pricing Strategy. Topics include:
*Skimming vs. Penetration
*Consumer Adoption Curve
*Advantages and Disadvantages
*Pricing Approach
*Price Curve Analysis
*Price Sensitivity [read more]
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$49.00
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Pricing Strategy Implementation Toolkit
63-slide PowerPoint deck. This toolkit is focused on the point at which we actually ask the customer for a price increase. None of the strategic value of a pricing recommendation matters unless we take action with the customer. There are several tools and [read more]
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$89.99
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Product Lifecycle
34-slide PowerPoint deck. Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, [read more]
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$39.00
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Psychology of Product Adoption
46-slide PowerPoint deck. Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new products fail at an even higher rate.
Why is this the case? And, [read more]
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$39.00
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Product Line Profitability Analysis
62-slide PowerPoint deck. This presentation is a training document on how to determine the true profitability of a product line. Unlike the traditional accounting, this approach assigns costs to products based on relevant cost drivers that can help management make [read more]
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Kano Customer Satisfaction Model
26-slide PowerPoint deck. The Kano Customer Satisfaction Model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano. This model classifies customer preferences into 4 categories of product [read more]
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$18.95
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Assessment Dashboard - Product Development
Excel workbook and supporting ZIP. The Product Development Self-Assessment will make you a Product Development domain expert by:
* Reducing the effort in the Product Development work to be done to get problems solved
* Ensuring that plans of action include every Product [read more]
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$79.00
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Assessment Dashboard - Product Life Cycle Management
Excel workbook and supporting ZIP. Here are several sample Product Life Cycle Management requirements:
* How do we measure improved Product Life Cycle Management service perception, and satisfaction?
* How likely is the current Product Life Cycle Management plan to come [read more]
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$79.00
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Product Innovation Management
23-slide PowerPoint deck. Product Innovation has become everyone's responsibility. But, when everybody owns innovation, nobody owns innovation.
Strategically, Product Innovation now calls for Innovation Management to minimize duplication and confusion. [read more]
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$18.95
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Product to Product Platform Transformation
20-slide PowerPoint deck. A Product Platform is the creation of a common core that invites third parties to develop and market an increasing number of product variants. An effective Product Platform enhances management of market vulnerability.
Undertaking the [read more]
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