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DESCRIPTION
This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.
Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.
Rogers' Five Factors is a product-focused framework that should be used in conjunction with the Consumer Adoption Lifecycle. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors:
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability
This document explains the framework, provides examples, shows how to use this framework with the Production Adoption Lifecycle, and includes PowerPoint templates that can be leveraged in your own analysis.
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Source: Best Practices in Product Adoption, Product Strategy, Product Launch Strategy PowerPoint Slides: Rogers' Five Factors PowerPoint (PPT) Presentation, PPT Lab
OVERVIEW
PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]
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Product Strategy Product Launch Strategy Pricing Strategy Positioning Product Lifecycle Customer Experience Product Management Innovation Management Maturity Model Business Framework PowerPoint Diagrams Ideation Market Research Customer Decision Journey Information Technology IT Governance Service Design Go-to-Market Portfolio Strategy APQP Creativity Cyber Security Cost Reduction Assessment Strategic Sourcing Mobile Strategy Business Transformation Digital Transformation Growth Strategy Breakout Strategy Sales Business Case Development Financial Modeling Behavioral Strategy Product Adoption Consumer Behavior Psychology Quality Management & Assurance
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