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DESCRIPTION
Corporate Strategy defines the scope of industries and markets in which the firm competes. Defining a strategy requires makes tough choices in terms of where to allocate a firm's resources.
Companies often use portfolio models to evaluate their portfolio of businesses and decide where to invest and where to divest. There are several alternative portfolio models available. This document provides a description of the most widely used portfolio models, such as:
McKinsey/GE matrix
BCG matrix
ADL matrix
Adjusted McKinsey/GE matrix
Adjusted BCG matrix
Innovation matrix
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Source: Best Practices in Portfolio Strategy PowerPoint Slides: Corporate Strategy - Portfolio Models PowerPoint (PPTX) Presentation, AnyStrategy
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