BUY WITH CONFIDENCE
DESCRIPTION
Starting a new business and don't know where to start with your consumer targeting?
This deck provides a brief overview of why consumer understanding and targeted segmentation is important, types of research to use to help you narrow in on scope /type of consumer target, and on-shelf product examples of how research was used to help create a consumer product and story.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Consumer Behavior PDF: Consumer Behavior 101 PDF (PDF) Document, AbilitytoEngage
OVERVIEW
ABOUT THE AUTHOR
Consumer Behavior Product Strategy Product Launch Strategy Pricing Strategy Positioning COVID-19 Market Research Strategic Planning Product Management APQP Strategic Foresight Environmental Analysis Strategic Thinking PEST Psychology Business Continuity Planning Go-to-Market Product Lifecycle Maturity Model Customer Insight Behavioral Strategy Product Adoption Quality Management & Assurance
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |