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In today's increasing complexity of digital technology and modern business, customers are increasingly choosing products and services based on the quality of the experiences they have with them. To help meet these challenges, an approach known as "Design Thinking" is playing a greater role in finding meaningful pathways - it is increasingly common in Lean Six Sigma processes and in organizational innovation initiatives. Organizations embarking on digital transformation should start with a Design Thinking workshop. Industry practitioners of Design Thinking include Apple, Google, AirBnB, IDEO, Samsung, Nike, Procter & Gamble, SAP, Singapore Airlines and DBS Bank.
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Initial upload date (first version): Mar 18, 2016
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