This PPT slide, part of the 26-slide Value Innovation Strategy PowerPoint presentation, presents a framework known as the Buyer Utility Map, which is a critical component of the Blue Ocean Strategy. It outlines the 6 stages of the buyer experience cycle: Purchase, Delivery, Use, Supplements, Maintenance, and Disposal. Each stage is assessed against 6 utility levels: Productivity, Simplicity, Convenience, Risk Reduction, Fun and Image, and Environmental Friendliness.
The visual representation indicates where specific buyer utilities are addressed within each stage. For instance, the placement of dots suggests that 'Fun and Image' is particularly emphasized during the Use phase, while 'Simplicity' is highlighted in the Delivery phase. This mapping allows organizations to identify opportunities for innovation by pinpointing where they can enhance customer experience and satisfaction.
Understanding this map is crucial for companies aiming to differentiate themselves in crowded markets. By focusing on these utility levels, businesses can create offerings that resonate more deeply with customers, ultimately leading to greater loyalty and market share. The slide implies that a strategic approach to these utility levels can lead to a more compelling value proposition.
The document seems to advocate for a systematic evaluation of how products or services can be designed or improved to deliver exceptional utility across all buyer experience stages. This insight is particularly valuable for executives looking to innovate and capture new market spaces. The framework encourages a holistic view of customer interaction, ensuring that every touchpoint is optimized for maximum impact.
This slide is part of the Value Innovation Strategy PowerPoint presentation.
MBB/Big 4 style presentation that provides a visual guide to enabling a value innovation strategy that aims to make the existing competition irrelevant
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Business Model Innovation Value Innovation Customer Experience Value Proposition Innovation
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