This PPT slide, part of the 16-slide Value Chain Analysis PowerPoint presentation, outlines a framework for conducting and presenting a Value Chain analysis, specifically focusing on a qualitative summary of competitive trends. It categorizes key elements of the value chain into procurement, technology development, operations, and sales & marketing. Each category is compared across 3 companies: AT&T, NYNEX, and IBM, highlighting their strategic differences.
In the procurement section, AT&T is noted for owning a manufacturing branch, while NYNEX emphasizes flexibility in supplier usage. IBM's procurement strategy involves ownership of specific manufacturing capabilities. This indicates varying approaches to supply chain management and resource allocation among the firms.
Technology development showcases AT&T's technological leadership through Bell Labs, contrasting with NYNEX's focus on software products. IBM stands out with its strong R&D in both hardware and software technologies. This suggests differing priorities in innovation and product development.
The operations segment reveals AT&T's national presence and extensive equipment resources, while NYNEX operates as a regional monopoly with a focus on innovative equipment. IBM is characterized by its global presence and partnerships, indicating a broader operational strategy.
Sales and marketing strategies also differ. AT&T is noted for a new emphasis on marketing, NYNEX utilizes the Bell logo, and IBM boasts a strong reputation in marketing. This highlights how each company positions itself in the market and engages with customers.
Overall, the slide provides a structured comparison of strategic elements across these companies, offering insights into their operational philosophies and market approaches. This analysis can serve as a valuable tool for understanding competitive positioning and strategic planning.
This slide is part of the Value Chain Analysis PowerPoint presentation.
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It teaches a practical consulting framework actively used by tier-1 consulting firms.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Value Chain Analysis Strategic Planning Supply Chain Management Supply Chain Procurement Strategy Value Chain Leadership Product Development Sales Manufacturing Innovation Positioning
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
