Framework for Habitual Consumer Engagement PPT

This PPT slide, part of the 32-slide The Hooked Model PowerPoint presentation, presents an overview of the Hooked Model, a framework designed to help organizations create products that foster habitual consumer engagement. The model is structured around 4 key phases: Trigger, Investment, Variable Reward, and Action. Each phase plays a critical role in guiding user behavior and enhancing product reliance.

The Trigger phase initiates user interaction, serving as a cue that prompts individuals to engage with the product. Triggers can be external, such as notifications, or internal, rooted in emotions or specific situations that create a desire to use the product. This initial engagement is crucial for establishing a connection with consumers.

Following the Trigger, the Investment phase involves users committing resources—time, data, or money—into the product. This investment increases the likelihood of users returning, as they perceive the product as more valuable and are less inclined to abandon it. The connection between investment and user retention is a vital insight for organizations aiming to build long-term relationships with their customers.

The Variable Reward phase introduces unpredictability in the rewards users receive, which keeps them engaged and encourages repeated interaction. This variability enhances the overall experience, making it more compelling and enjoyable.

Finally, the Action phase focuses on the behaviors users take in anticipation of rewards. The model emphasizes simplifying these actions to boost the likelihood of users engaging consistently. By understanding and implementing these phases, organizations can effectively capture and retain user attention, ultimately driving habitual usage of their products.

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Customer Experience Consumer Behavior