This PPT slide, part of the 93-slide Strategy Consulting Compendium PowerPoint presentation, presents McKinsey's Seven Degrees of Freedom for Growth, a structured framework designed for organizations aiming to identify and leverage growth opportunities. Each degree outlines a distinct strategy for expanding business operations and enhancing revenue streams.
The first degree focuses on selling existing products to current customers, emphasizing the importance of maximizing sales through effective marketing strategies and customer engagement. The second degree highlights the acquisition of new customers within existing markets, which involves targeted marketing efforts and market segmentation to broaden the customer base.
Creating new products and services represents the third degree, where innovation plays a critical role in attracting and retaining customers. This is closely related to the fourth degree, which discusses developing new value-delivery approaches. Here, the emphasis is on improving delivery methods, potentially through outsourcing or exploring new distribution channels to enhance customer satisfaction.
The fifth degree addresses the geographical expansion of operations, encouraging businesses to explore untapped regions and markets. This is complemented by the sixth degree, which focuses on creating a new industry structure through strategic alliances and acquisitions, allowing companies to achieve economies of scale while navigating the complexities of mergers.
Finally, the seventh degree involves opening up new competitive arenas, which encourages diversification into new markets or industries. This strategic approach can lead to significant growth, but also requires careful consideration of associated risks. Overall, the framework provides a comprehensive guide for organizations looking to drive sustainable growth through various strategic avenues.
This slide is part of the Strategy Consulting Compendium PowerPoint presentation.
This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Strategy Management Initiatives.
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