PPT Slide: SKU Pricing Tactics and Strategic Positioning

SKU Pricing Tactics and Strategic Positioning PPT

This PPT slide, part of the 56-slide Strategic Pricing Framework and Tactics PowerPoint presentation, presents a structured overview of various pricing tactics for different Stock Keeping Units (SKUs) within a product portfolio. It categorizes the SKUs into 3 main groups: core lenders, core matchers, and related products, with a total of 20,000 lines. The visual representation highlights the distribution of sales percentages across these categories, indicating that core lines contribute significantly to overall sales.

The first column outlines the number of SKU lines, emphasizing the hierarchy of importance among the categories. Core lenders, with only 125 lines, represent a small, but critical segment, while core matchers and related products have larger quantities, but lower sales contributions. This suggests a strategic focus on optimizing pricing for the core lenders to maximize revenue.

The second column details the percentage of sales attributed to each category, revealing that core matchers and related products account for a substantial portion of sales. The target price position section specifies pricing strategies, such as positioning prices 5% below the cheapest local competitor or matching the cheapest local competitor. This indicates a tactical approach to pricing that aims to remain competitive while ensuring profitability.

Average price changes are also illustrated, showing the expected adjustments needed to align with these pricing strategies. For instance, core lenders may require a significant price reduction of 10% to stay competitive. The slide effectively communicates the need for a nuanced pricing strategy that considers both market positioning and sales contribution across different SKU categories.

This slide is part of the Strategic Pricing Framework and Tactics PowerPoint presentation.

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