This PPT slide, part of the 79-slide Strategic Planning: Process, Key Frameworks, and Tools PowerPoint presentation, presents a Competitive Profile Matrix (CPM) designed to evaluate key success factors across multiple competitors. It lists various factors critical to market positioning, such as Market Share, Product Quality, and Price Competitiveness. Each factor is assigned an importance percentage, which totals 100%. This indicates the relative weight of each factor in assessing overall performance.
For each competitor, the slide includes columns for Current Capability and Weighted Score. Current Capability likely reflects the perceived strength of each competitor in relation to the key success factors. The Weighted Score is calculated by multiplying the Current Capability by the importance percentage, providing a quantifiable measure of how well each competitor meets the criteria.
The matrix format allows for a straightforward visual comparison between the company and its competitors. It highlights areas where competitors may excel or lag, enabling strategic insights. The presence of placeholders for additional text suggests that the analysis can be customized to include more specific factors or competitors relevant to the user's context.
This slide serves as a foundational tool for decision-making, helping executives identify strengths and weaknesses in their competitive positioning. By analyzing these factors, a company can better understand its market position and make informed strategic choices. The clarity of the CPM format facilitates discussions among stakeholders, making it easier to align on priorities and action plans.
This slide is part of the Strategic Planning: Process, Key Frameworks, and Tools PowerPoint presentation.
MBB/Big 4 style presentation that provides a holistic approach for undertaking strategic planning. While covering the traditional strategic planning approach, the document touches on adaptations that may be used in an unpredictable environment.
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