This PPT slide, part of the 72-slide Strategic Business Roadmap Design PowerPoint presentation, outlines preparation guidelines for business plans, specifically focusing on customer segmentation criteria. It categorizes potential segments under "Consumer goods markets" and provides examples of various criteria that can be utilized to effectively segment customers.
The left side of the slide lists examples of customer segments, while the right side elaborates on specific criteria. Key factors include location, demographics, lifestyle, behavior, and buying habits. For instance, location can be defined by country or urban versus rural settings, which can significantly influence purchasing decisions. Demographic factors such as age, sex, income, and profession also play a critical role in understanding target markets.
Lifestyle segmentation is highlighted with examples like tech-savvy individuals or active seniors, indicating that interests and activities can inform product development and marketing strategies. Behavioral aspects are also mentioned, focusing on how frequently customers use products and their specific applications. This insight can guide companies in tailoring their offerings to meet customer needs more effectively.
Buying habits are another essential criterion, encompassing brand preferences and price consciousness. This information can help businesses position their products competitively in the market. The slide also briefly touches on segmentation for business-to-business contexts, mentioning company size, industry, and location as relevant factors.
Overall, the slide serves as a practical guide for executives looking to refine their customer segmentation strategies, ensuring that they can better align their business plans with the needs and preferences of their target audiences. Understanding these criteria is crucial for developing effective marketing strategies and optimizing product offerings.
This slide is part of the Strategic Business Roadmap Design PowerPoint presentation.
This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Strategic Management Initiatives.
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Business Plan Development Customer Segmentation Business Plans Product Development
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