Strategic Communication Roles and Responsibilities Overview PPT
This PPT slide, part of the 24-slide SMO Series: Strategy Management Processes PowerPoint presentation, emphasizes the importance of effective communication regarding strategy within an organization. It highlights the role of the Strategy Management Office (SMO) in disseminating information about the Balanced Scorecard (BSC) and strategic objectives to employees. This communication is deemed essential for fostering engagement and understanding among staff, particularly in a decentralized decision-making environment.
The slide outlines the key responsibilities of the SMO during the strategy communication process. It notes that the entity responsible for this communication can vary across organizations, with the corporate communications department often playing a central role. The SMO is tasked with coordinating these efforts, which includes evaluating the content and frequency of the messages being communicated.
In cases where corporate communications have limited focus on strategy, the SMO assumes primary responsibility for ensuring that employees receive clear and consistent messaging. The slide also stresses the necessity for the SMO to integrate training and education programs related to the BSC into broader employee development initiatives. This integration is crucial for reinforcing the strategic messages conveyed.
A significant point made is that employees should receive strategic information directly from the CEO. This direct communication is intended to enhance the credibility of the strategy message and ensure alignment across the organization. The SMO plays a critical role in facilitating this process, ensuring that the CEO's message is effectively delivered and understood throughout the company. Overall, the slide serves as a guide for organizations aiming to improve their strategy communication efforts.
This slide is part of the SMO Series: Strategy Management Processes PowerPoint presentation.
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Strategy Deployment & Execution Balanced Scorecard Effective Communication
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