Defining Five Types of Digital Strategy PPT
This PPT slide, part of the 35-slide Six Building Blocks of Digital Transformation PowerPoint presentation, outlines 5 distinct types of digital strategy, each representing a unique approach to leveraging digital capabilities within an organization. The first category, "Evolver," focuses on defending and optimizing existing competitive advantages. This strategy emphasizes maintaining effective business models while adapting to changing market conditions.
Next is the "Market Matcher," which utilizes current assets to enhance operational models and customer relationships. This approach is about agility, enabling organizations to swiftly enter new markets as opportunities arise. It highlights the importance of building capabilities that allow for rapid adaptation.
The "Digital Striver" is characterized by leveraging digital tools to compete in existing markets. This strategy may involve disrupting one’s own business model by applying digital technologies to achieve cost efficiencies across multiple channels. It suggests a proactive stance toward innovation and competition.
The "Digital Disrupter" represents a more aggressive approach, entering new markets and redefining competition through innovative pricing, experiences, or products. This strategy relies heavily on emerging digital technologies to create new value propositions that challenge established norms.
Lastly, the "Ecosystem Shaper" focuses on defining the standards that govern entire ecosystems, influencing how value chains operate. This type of strategy requires a broader perspective, considering the interconnectedness of various market players.
The slide emphasizes the necessity of a granular approach to identifying where value can be disrupted within a business and its market. Understanding these strategies can help organizations determine their position and potential pathways for digital transformation.
This slide is part of the Six Building Blocks of Digital Transformation PowerPoint presentation.
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Digital Transformation Customer Experience Big Data Robotic Process Automation Competitive Advantage Value Proposition Value Chain Innovation
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