Evaluating Strategy: Good vs. Bad Characteristics PPT


This PPT slide, part of the 32-slide Rumelt's Strategy Evaluation Framework PowerPoint presentation, presents a comparative analysis of good and bad strategies, emphasizing the critical characteristics that differentiate effective strategic planning from ineffective approaches. On the left side, the characteristics of a good strategy are outlined. Key elements include diagnosing a problem, which involves a clear identification of the organization's core challenges and opportunities. This is essential for any strategic initiative. Providing a guiding policy follows, which ensures there is a coherent framework for decision-making. Proposing focused actions is another hallmark, highlighting the importance of allocating resources to a few impactful objectives rather than spreading efforts too thin. Lastly, the ability to adapt is crucial, allowing organizations to remain flexible in response to unforeseen changes while maintaining strategic direction.

On the right side, the characteristics of a bad strategy are detailed. These include vague goals, which indicate a lack of understanding of real issues, leading to generalized thinking. Over-ambition is another pitfall, where organizations attempt to tackle too many objectives at once, diluting their efforts. The absence of an actionable plan is also noted, as relying on buzzwords without concrete steps renders strategies ineffective. Finally, failure to address reality is highlighted, pointing out that ignoring or underestimating challenges can make a strategy impractical.

This slide serves as a valuable tool for organizations seeking to evaluate their strategic approaches. It provides clear criteria for assessing whether their strategies are well-defined and actionable or if they fall into the traps of ambiguity and overreach. Understanding these distinctions can guide leaders in refining their strategic frameworks for better outcomes.




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