Optimizing Customer Engagement with the REAN Model PPT

This PPT slide, part of the 34-slide REAN Model PowerPoint presentation, outlines the REAN Model implementation specifically for Google My Business, focusing on how micro, small, and medium enterprises (MSMEs) can enhance customer interaction and conversion. It presents a structured flow that begins with the "Reach" phase, where potential customers discover the business through search engine optimization (SEO) efforts. This initial step is critical as it sets the foundation for attracting new customers.

Following the reach phase, customers engage with the business. This engagement occurs through browsing product catalogs and reading customer reviews, which are essential for building trust and interest. The next step is "Activate," where customers take concrete actions, such as calling the business or visiting its website. This phase is pivotal as it translates interest into potential sales.

The final phase is "Nurture," where ongoing communication and support are provided, primarily through WhatsApp. This step is crucial for retaining customers and fostering long-term relationships. The diagram visually represents these phases and their interconnections, indicating that optimizing each phase can lead to sustainable growth for MSMEs.

The slide emphasizes the systematic approach of the REAN Model, suggesting that by refining each interaction point—from reaching out to nurturing relationships—businesses can not only attract more customers, but also build lasting connections that drive growth. This framework is particularly relevant for MSMEs looking to leverage digital platforms effectively.

This slide is part of the REAN Model PowerPoint presentation.

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