This PPT slide, part of the 46-slide Psychology of Product Adoption PowerPoint presentation, presents a critical analysis of the disconnect in knowledge and perspective between innovators and customers, encapsulated in the concept of the "Innovator's Curse." It contrasts the insider's view, representing the innovator's perspective, with the outsider's view, which reflects the customer's standpoint.

On the left side, the insider's view outlines the innovator's profile. Innovators typically possess extensive experience, ranging from 5 to 20 years, with a deep understanding of their product or technology. They perceive the benefits and needs as clear and self-evident. Innovators exhibit a strong belief in their product, often fully trusting its capabilities. They are self-selected believers, assuming that their insights and knowledge translate seamlessly to the customer experience. Their status quo includes new features, which they assume will be readily accepted by customers.

Conversely, the outsider's view on the right side highlights the customer's profile. Customers often encounter the product for the first time, leading to a lack of clarity regarding their needs. Their skepticism towards the claims made by innovators can hinder acceptance. Customers may not fully appreciate the promised benefits, valuing them moderately at best. They are likely to cling to existing features, which complicates the adoption of new solutions.

The slide emphasizes that the core issue lies not in the customer's inability to grasp the product's value,, but rather in the innovator's failure to recognize this gap in understanding. This insight is vital for strategizing effective communication and marketing approaches, ensuring that innovators can bridge the divide and foster better customer relationships.

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Behavioral Economics Psychology Product Strategy Product Launch Strategy