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Impact of Data Analytics on Business Functions PPT


This PPT slide, part of the 27-slide Pathways to Data Monetization PowerPoint presentation, presents an analysis of how data and analytics have significantly transformed core business functions across various industries over the past 3 years. It utilizes a matrix format to illustrate the degree of change experienced by different sectors, categorized by specific business functions such as sales and marketing, R&D, and supply chain management.

Each industry is represented along the horizontal axis, including sectors like travel logistics, public and social sector, advanced industries, media and telecom, consumer retail, financial services, professional services, healthcare systems, high tech, and basic materials and energy. The vertical axis lists key business functions, allowing for a clear comparison of how each sector has adapted to data-driven practices.

The circles in the matrix indicate the extent of change, with varying shades representing significant, moderate, or minimal change. Notably, over 50% of respondents indicated that sales and marketing functions have undergone the most substantial transformation. R&D also showed notable changes, with more than 30% of respondents reporting shifts in this area.

The insights suggest that industries such as high tech and basic materials and energy are at the forefront of adopting data analytics, reflecting a broader trend of digital transformation. This data-driven approach is reshaping how businesses operate, emphasizing the need for organizations to adapt to remain competitive. Understanding these shifts can guide strategic decisions and investments in analytics capabilities.




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Analytics Data & Analytics Data Monetization Digital Transformation Supply Chain Management Supply Chain Data Analytics Sales Logistics Healthcare

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