Understanding Customer Behavior through Diagnostic Questions PPT

This PPT slide, part of the 25-slide Organic Growth Framework (OGF) Series: Phase 3 PowerPoint presentation, outlines a structured approach to understanding customer behavior through a series of diagnostic questions. It emphasizes the importance of comprehensively analyzing various components that influence purchasing decisions. The content is divided into 2 main sections: a list of diagnostic questions and a visual representation of key factors impacting customer behavior.

The left side presents a series of questions aimed at uncovering the roles involved in the purchasing process. It prompts the analyst to consider the range of roles, their relationships, and the backgrounds of individuals in key positions. Understanding the physical context of the buying behavior is also highlighted, which can provide insights into how environment influences decisions.

On the right side, the slide shifts focus to the situational context and the job that needs to be accomplished. It raises questions about the specific circumstances customers find themselves in during the buying process. This section also explores how customers define success and how their pre-existing beliefs and attitudes shape their experiences.

At the center of the slide, a diagram connects these elements, illustrating the interplay between social, organizational, and physical contexts, desired experiences, and customer behavior. This visual aids in understanding how these factors collectively influence outcomes.

The overall takeaway is that a thorough analysis of these diagnostic questions can lead to a deeper understanding of customer motivations and behaviors, ultimately guiding strategic decisions. This slide serves as a foundational tool for organizations looking to refine their approach to customer engagement.

This slide is part of the Organic Growth Framework (OGF) Series: Phase 3 PowerPoint presentation.

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