Propensity-Based Segmentation Mapping Framework PPT

This PPT slide, part of the 23-slide Organic Growth Framework (OGF) Series: Phase 2 PowerPoint presentation, outlines the second phase of the Organic Growth Framework, focusing on propensity-based segmentation mapping. This phase is critical for organizations looking to refine their market approach by identifying and prioritizing customer segments based on their likelihood to engage in high-yield behaviors.

The first step involves constructing and populating a segmentation frame. This requires designing various methods to arrange short-list variables, ensuring that the most insightful ones are selected. Each market cell must then be populated with estimates or data reflecting the propensity for high-yield behavior. This foundational work sets the stage for deeper analysis.

Next, the slide emphasizes identifying propensity-based segments. Here, market cells with similar propensities are grouped together, allowing for a more rational approach to defining customer segments. This grouping is essential for understanding the nuances of customer behavior and tailoring strategies accordingly.

The final step is prioritizing segments. This involves adding data on market size and growth potential, which helps in evaluating and ranking the segments. Prioritization is crucial for resource allocation and strategic focus, ensuring that efforts are directed toward the most promising opportunities.

Overall, this slide serves as a guide for organizations aiming to leverage data-driven insights for market segmentation. By following these outlined steps, companies can develop a clearer understanding of their customer base and make informed decisions that drive sustainable growth. The structured approach encourages a methodical examination of market dynamics, ultimately leading to more effective strategies.

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Market Segmentation