Customer Decision Journey Waterfall for Wine Purchasing PPT

This PPT slide, part of the 23-slide Organic Growth Framework (OGF) Series: Phase 1 PowerPoint presentation, presents a detailed illustration of a Customer Decision Journey Waterfall specifically for wine purchasing. It is structured into phases that outline the various stages and behaviors customers exhibit while making their decisions. The left side highlights the high-level stages of the journey, while the center focuses on individual customer behaviors, represented with corresponding percentages that indicate how many individuals engaged in each activity.

The wine buying process begins with "Origination," where a significant 50% of customers experience low inventory for a basic meal. This stage is crucial as it sets the context for subsequent decisions. As customers progress, they engage in activities like wine tasting and consulting various sources, including websites and friends, to gather information. Notably, 75% of customers decide on bottles and budget at this stage, reflecting a critical decision-making moment.

The right side of the slide illustrates the drop-off points, showing how customer engagement decreases at each stage. For instance, 100% of potential customers start the journey,, but only 40% reach the dedicated trip versus multi-stop trip decision. This highlights the importance of understanding where customers lose interest or abandon the process.

The slide also emphasizes the significance of research and planning, with activities like consulting rankings and browsing retailer websites. The percentages indicate varying levels of engagement, revealing insights into customer preferences and behaviors. Overall, this visual representation serves as a valuable tool for understanding the complexities of the customer decision-making process in the wine market, allowing businesses to tailor their strategies accordingly.

This slide is part of the Organic Growth Framework (OGF) Series: Phase 1 PowerPoint presentation.

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