Connecting with High-Value Customers: Phase 2 Insights PPT

This PPT slide, part of the 20-slide Marketing Automation: Customer Lifetime Value PowerPoint presentation, outlines the second phase of the Customer Lifetime Value (LTV) approach, focusing on how to effectively connect with high-value customers. It begins by emphasizing the importance of identifying these customers and segmenting them appropriately. Once this is achieved, the next step is to engage with these customers on a personal level.

Key statistics are presented to highlight consumer behavior regarding mobile and online interactions. U.S. consumers reportedly access their mobile devices around 200 times daily, with 69% making weekly purchases through mobile platforms. This indicates a significant reliance on mobile devices for shopping activities. Furthermore, 40% of smartphone users who conduct research on their devices transition to making purchases on desktop computers, illustrating the multi-device journey consumers take.

The slide also notes that a substantial 87% of consumers perform online research before visiting a physical store. Despite this digital engagement, a striking 90% of sales still occur in-store, underscoring the necessity for businesses to bridge the gap between online research and in-store purchasing.

Marketers are urged to recognize and adapt to customer needs throughout their journey. Understanding where customers turn for information, what they seek, and the various touchpoints they encounter is crucial for effective engagement. This phase emphasizes the need for a comprehensive strategy that integrates both online and offline experiences to maximize customer interactions and ultimately drive sales.

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Marketing Plan Development Automation Marketing Automation Consumer Behavior Sales