This PPT slide, part of the 86-slide Market Entry Strategy PowerPoint presentation, presents an analysis of the development of Digital Infrastructure (DI) in China compared to global trends. It highlights that China's DI is still in an early phase of growth, primarily due to insufficient external stimuli such as marketing and user education. The graph illustrates the DI penetration rates over several years, showing a clear disparity between China and the rest of the world.
Key points include the assertion that China's DI penetration rate in 2002 is projected to be significantly lower than that of the global average. The slide estimates that China’s DI penetration rate in 2002 would be half that of the world’s in 1998, resulting in a calculated market size of approximately US$86 million. This figure is derived from the assumption that China's DI development is lagging by four years compared to global trends.
The commentary on the world GDP being a more appropriate benchmark than that of developed countries underlines the unique economic composition of China, which includes both developed coastal regions and underdeveloped inland areas. This context is crucial for understanding the market dynamics at play.
The slide raises an important question about the gap in DI products between China and the global market, prompting further exploration into the factors contributing to this disparity. The insights provided here are essential for stakeholders looking to navigate the complexities of the Chinese DI market and identify potential opportunities for growth.
This slide is part of the Market Entry Strategy PowerPoint presentation.
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