Driving Machine Learning Adoption through KPIs and Training PPT

This PPT slide, part of the 23-slide Key Performance Indicator (KPI) Strategies: Part 2 PowerPoint presentation, presents insights into the adoption of machine learning (ML) and automation in marketing, segmented by organizational capability in measurement. It highlights 2 key questions: the presence of incentives or KPIs for using automation and ML, and the investment in skills or training to enhance marketing effectiveness through these technologies.

The first chart indicates that a significant majority of organizations classified as "Measurement Leaders" (77%) have internal incentives to adopt automation and ML, compared to only 49% of those identified as "Measurement Challenged." This disparity suggests that organizations with robust measurement practices are more proactive in leveraging technology for marketing purposes. The data also shows that a smaller percentage of "Measurement Challenged" organizations (21%) affirm having such incentives, which may hinder their ability to effectively utilize automation and ML.

The second chart illustrates the investment in new skills or training for marketing in 2018. Here, 84% of "Measurement Leaders" reported such investments, while only 33% of "Measurement Challenged" organizations did the same. This stark contrast underscores the importance of not just having the technology, but also ensuring that teams are equipped with the necessary skills to maximize its potential.

Overall, the slide emphasizes that organizations with strong measurement capabilities are significantly more likely to adopt and invest in ML and automation, suggesting a correlation between measurement practices and technological advancement in marketing. This insight can guide potential customers in assessing their own capabilities and the need for strategic investments in technology and training.

This slide is part of the Key Performance Indicator (KPI) Strategies: Part 2 PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

KPI Machine Learning Purpose

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact

... [read more]

– Roberto Pelliccia, Senior Executive in International Hospitality

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor

... [read more]

– Michael Duff, Managing Director at Change Strategy (UK)

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so

... [read more]

– Omar Hernán Montes Parra, CEO at Quantum SFE

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)