This PPT slide, part of the 35-slide Jobs-to-Be-Done (JTBD) Theory PowerPoint presentation, outlines the Job Map, a structured framework designed to break down the job-to-be-done into eight distinct steps. Each step is critical for understanding the customer’s journey and ensuring that their needs are met effectively.
The first step, "Define," emphasizes the importance of customers identifying and planning their approach to accomplish their tasks. This sets the foundation for the subsequent steps. Following that, "Locate" involves customers gathering necessary data to inform their decision-making process about the job. This step is vital as it ensures that customers have the right information before proceeding.
Next is "Prepare," where customers qualify the data they've gathered and develop hypotheses. This step is about refining their understanding and approach. The "Confirm" phase sees customers shortlisting the activities they deem essential to perform, which is crucial for maintaining focus on the most impactful actions.
Once the planning is complete, "Execute" involves the actual implementation of the chosen activities. This is where the theoretical aspects translate into practical actions. After execution, "Monitor" requires customers to evaluate the impact and results of their actions, ensuring they are on the right track.
The seventh step, "Modify," allows for adjustments based on the monitoring phase. This iterative process is essential for continuous improvement. Finally, "Conclude" wraps up the journey, where customers assess their overall satisfaction and outcomes, providing closure and insights for future endeavors.
This structured approach not only clarifies the customer journey, but also highlights areas for potential enhancement, making it a valuable tool for organizations aiming to align their strategies with customer needs.
This slide is part of the Jobs-to-Be-Done (JTBD) Theory PowerPoint presentation.
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Innovation Management Customer-centric Organization Customer Insight Jobs-to-Be-Done Continuous Improvement Customer Journey
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