Understanding Traditional vs. Emergent Innovation Processes PPT


This PPT slide, part of the 23-slide Innovation during COVID-19 PowerPoint presentation, outlines 2 distinct innovation processes relevant during the COVID-19 pandemic: the Traditional Innovation Process and the Emergent Innovation Process. It emphasizes the importance of recognizing these processes to effectively navigate challenges and seize growth opportunities.

The Traditional Innovation Process begins with identifying a central problem or customer need. It involves exploring various approaches to find the most suitable solution. This method encourages a culture of exploration while ensuring alignment with existing organizational goals and missions. However, the slide notes that this approach may not be effective in situations where specific customer problems are unclear, indicating that the traditional model has limitations.

In contrast, the Emergent Innovation Process shifts the focus from problem identification to solution development, often leveraging new technologies. This approach allows organizations to apply solutions after they are developed, thus enabling them to utilize current resources and explore new business opportunities. The slide suggests that this process is particularly beneficial in uncertain environments, as it can lead to innovative outcomes that might not arise from a traditional problem-solving framework.

The second key point stresses that each innovation process requires unique problem-solving skills. Organizations must adapt their strategies to effectively tackle the challenges posed by the pandemic and capitalize on emerging opportunities. The slide serves as a reminder that understanding these 2 processes is crucial for organizations aiming to innovate successfully in a rapidly changing landscape.




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