Framework for Analyzing Market Dynamics PPT


This PPT slide, part of the 63-slide Industry Analysis PowerPoint presentation, presents the Five or Seven Forces Model, a qualitative framework designed to assist in industry analysis. It outlines various factors that influence market dynamics, categorized into distinct areas.

The "Legal/Regulatory Impact" section highlights that the impact is significant when the government’s reach is extensive and when unresolved, high-profile issues affect the industry. This suggests that regulatory environments can create substantial barriers or opportunities, depending on the context.

Next, the "Threat of New Entrants" discusses several factors that can deter new competitors. Economies of scale, proprietary differences such as patents, and brand identity are crucial elements. The mention of switching costs and access to distribution channels indicates that established companies can maintain their market position through strategic advantages.

The "Supplier Power" section emphasizes the importance of input differentiation and the concentration of suppliers. It notes that the cost relative to total purchases can influence a firm's negotiating power. This implies that firms must carefully assess their supplier relationships to mitigate risks.

The "Intensity of Competition" is central to the model, focusing on factors like industry growth, fixed costs, and exit barriers. These elements shape the competitive environment and dictate how firms must strategize to maintain their market share.

"Buyer Power" examines the influence of buyers on the market, particularly in terms of their concentration and switching costs. The slide suggests that high buyer power can lead to increased pressure on margins.

Lastly, the "Threat of Substitutes" indicates that the performance of alternatives and the ease of switching can significantly impact a firm's market position. Understanding these forces allows companies to navigate their strategic planning effectively.




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