This PPT slide, part of the 105-slide How to Develop a Business Case PowerPoint presentation, emphasizes the necessity of incorporating non-financial impacts into business cases to achieve a comprehensive understanding of benefits. It outlines that certain items, which clients often overlook in the financial impact section, can significantly influence strategic objectives. Non-financial benefits, also referred to as "soft" benefits, are highlighted as elements that may not be easily quantifiable in monetary terms. This lack of quantification often leads to their exclusion from formal evaluations, despite their potential importance.

The slide provides examples of non-financial impacts, such as improving customer satisfaction, enhancing employee morale, and strengthening brand image. These factors, while challenging to measure directly, are crucial for realizing the desired outcomes of investments. They can play a pivotal role in achieving broader strategic goals, which is why they should not be dismissed in the business case.

It also suggests a two-step approach for addressing these non-financial benefits. First, identify them after establishing the financial impacts. Then, reiterate these benefits in the conclusions and recommendations sections of the business case. The slide stresses the importance of making these non-financial benefits as tangible as possible. This can involve describing alternative methods for observing and measuring these benefits, which could include qualitative assessments or indirect indicators.

Overall, the content encourages a more holistic view of business cases, urging decision-makers to recognize and articulate the value of non-financial impacts alongside traditional financial metrics. This approach can lead to more informed decision-making and better alignment with strategic objectives.

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Business Case Development Customer Satisfaction Business Case