Competitor Organizational Structure and Market Approach PPT


This PPT slide, part of the 122-slide Guide to Competitive Assessment PowerPoint presentation, presents an organizational chart that outlines the internal reporting structure of a competitor, highlighting how various divisions and business units operate in the market. At the top, the chart identifies "Competitor Corporate," which serves as the overarching entity. Below this, the structure branches into several key business units, specifically "Business A," "Business B," and "Business C." Each of these units is further divided into sub-units and specific market-focused segments, such as "Market A Sales & Marketing" and "Market B Products."

The shading used in the chart indicates the relevance of each business unit to the viewer's company. Units shaded in a darker color are marked as having direct relevance, while those with lighter shading are noted for partial relevance. This visual differentiation helps the reader quickly assess which parts of the competitor's structure are most pertinent to their interests.

The notes at the bottom provide context, indicating that the data is based on 2001 information. It mentions that "Business Unit A," which is associated with Product A, is organized by markets. Additionally, it highlights that some business units function as internal suppliers, indicating a shared resource model across the organization. The note on integration of past acquisitions suggests that there may be inconsistencies in how different units align, with some units targeting similar customer segments with overlapping products.

This slide is valuable for understanding the competitor's internal dynamics and market approach, which can inform strategic decisions for potential customers considering competitive positioning.




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