Understanding Audience Impact in Communication Planning PPT


This PPT slide, part of the 57-slide Fundamentals of Effective Communication PowerPoint presentation, titled "Connection in Planning: Impact on Listener" emphasizes the critical nature of understanding how your message affects your audience. It begins by asserting that while a message may appear clear to the sender, its reception can be quite different. The first bullet point highlights that the impact of the message can be controversial, suggesting that it might clash with the audience's existing beliefs and values. This indicates a need for careful consideration of the audience's perspective during the planning phase.

The slide outlines several areas where the message might create friction. For instance, it notes that the analysis presented could influence the audience's performance and career trajectory. This implies that the stakes are high; if the audience perceives the message as a threat to their professional standing, resistance is likely. Additionally, recommendations made in the communication could affect the audience's power dynamics within the organization, further complicating the reception of the message.

The final points stress that the audience is likely to resist any controversial elements of the message. This resistance can stem from a perceived threat to organizational culture, which is often deeply ingrained. The slide concludes with a cautionary note: failing to empathize with the audience's reactions can jeopardize buy-in. This highlights the importance of not only crafting a clear message, but also anticipating and addressing potential objections or concerns from the audience. Understanding these dynamics is essential for effective communication and successful planning.




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