Framework for Assessing Customer Insight Maturity PPT

This PPT slide, part of the 21-slide Four Stages of Customer Insight (CI) Maturity PowerPoint presentation, outlines the 4 stages of Customer Insight (CI) maturity, serving as a framework for organizations to assess their CI functions. Each stage is distinctly categorized, highlighting the evolution from basic market research to a strategic partnership role within the organization.

The first stage, "Traditional Market Research Provider," is characterized by a tactical focus. Organizations at this level primarily act as service providers with a limited marketing scope. Their budgets are often insufficient or inconsistent, indicating a lack of investment in CI capabilities.

Progressing to the second stage, "Business Contributor," organizations begin to adopt a more strategic focus. They transition into business collaborators with a broader commercial scope. However, while they may provide input on budgets, they lack control over budgetary decisions, reflecting a still-developing CI function.

The third stage, "Strategic Insight Partner," represents a significant shift. Here, the focus is mostly strategic and prescriptive. Organizations at this level are seen as trusted advisors and engage in cross-functional collaboration. They gain some control over budgets, indicating a deeper integration of CI into the organizational strategy.

Finally, the fourth stage, "Source of Competitive Advantage," signifies a mature CI function. Organizations in this stage focus on predictive foresight and partner closely with C-suite executives. They adopt an enterprise perspective, demonstrating significant budget control and a proactive approach to leveraging insights for strategic decision-making.

This framework provides a clear pathway for organizations to evaluate their CI maturity, identify gaps, and strategize for advancement. It emphasizes the importance of evolving from basic research functions to becoming integral partners in strategic planning.

This slide is part of the Four Stages of Customer Insight (CI) Maturity PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Maturity Model Customer Insight Strategic Planning Competitive Advantage Market Research

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor

... [read more]

– Michael Duff, Managing Director at Change Strategy (UK)

"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.

"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me

... [read more]

– Bill Branson, Founder at Strategic Business Architects

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact

... [read more]

– Roberto Pelliccia, Senior Executive in International Hospitality