This PPT slide, part of the 25-slide Five Stages of Business Growth PowerPoint presentation, presents a structured overview of Starbucks' evolution from a modest coffee bean retailer to a global powerhouse. It is divided into five distinct stages, each highlighting key milestones and challenges faced by the company.
In the first stage, "Existence," Starbucks was founded in 1971 with a modest investment of $9,050. The initial focus was on selling imported coffee beans and equipment rather than brewed coffee. This stage emphasizes the foundational role of the original founders and their strategic choice to model their shop after Peet's Coffee & Tea.
Moving to "Survival," Starbucks gained traction in the early 1980s, benefiting from favorable media coverage. The acquisition of a used coffee roaster helped manage costs, and the opening of a second store marked a significant step in its growth. However, the company still faced challenges, including the departure of one co-founder.
The "Success" stage illustrates a pivotal moment when Howard Schultz was brought on board to spearhead expansion. The acquisition of Peet's Coffee & Tea in 1984 allowed Starbucks to diversify its offerings. Despite initial losses during rapid expansion, the company laid the groundwork for future profitability.
In the "Take Off" stage, Starbucks experienced significant growth, expanding to 161 stores by 1992. The focus shifted to aggressive retail strategies, which, while profitable in the long run, initially resulted in financial losses.
Finally, "Resource Maturity" highlights the company's transition into a more stable phase, marked by its IPO in 1992 and the hiring of experienced executives. Operational improvements became a priority, ensuring continued growth and adaptation in a competitive market.
Overall, this slide encapsulates the critical stages of Starbucks' journey, providing insights into strategic decisions and operational challenges that shaped its trajectory.
This slide is part of the Five Stages of Business Growth PowerPoint presentation.
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. The 5 Stages of Growth framework is one of the most popular and effective Business Maturity Models used by Strategy Consultants.
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