Strategic Planning for Market Success and Segmentation PPT
This PPT slide, part of the 25-slide Executive Decision Making Acumen PowerPoint presentation, outlines the third strategic choice in a framework focused on market engagement. It emphasizes the importance of formulating a plan to succeed in selected regions and product segments. The core question posed is about how to effectively compete in new market segments, which is crucial for long-term viability.
The overview highlights that this strategic choice is about realizing how to create a sustainable position in specific markets. It stresses that planning must occur in parallel with the "where to play" decision, indicating that both aspects are interdependent. The details section elaborates on the various considerations involved in this choice, such as revisiting product formulas, packaging, distribution channels, and enhancing customer experiences.
The slide provides practical examples, particularly from Procter & Gamble (P&G), illustrating how they approached market segmentation. P&G's household cleaning division innovated by targeting unaddressed market segments, developing products like the Swiffer and Magic Eraser. This approach showcases their ability to identify and exploit gaps in the market.
In the male fragrance segment, P&G leveraged existing expertise in fragrance procurement to expand into women's perfumes. This strategy involved blending fragrances from established brands, demonstrating a methodical approach to product development and market entry. The slide suggests that successful navigation of these strategic choices can lead to significant business growth and diversification.
Overall, this content serves as a guide for executives looking to refine their market strategies and highlights the necessity of a well-rounded approach to product and market development.
This slide is part of the Executive Decision Making Acumen PowerPoint presentation.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Decision Making Strategic Thinking Customer Experience Market Segmentation Market Entry Product Development
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
