Historical Overview of Competitive Thinking in Strategy PPT

This PPT slide, part of the 23-slide Evolution of Strategy PowerPoint presentation, titled "Competitive Thinking" outlines the evolution of strategic thought from the late 1960s to the mid-1990s, emphasizing the contributions of key figures in the field. It begins with Bruce Henderson, the founder of the Boston Consulting Group, who introduced the Experience Curve. This concept laid the groundwork for pricing strategies based on production volumes and costs, which became essential for businesses aiming to optimize their market positioning.

The slide highlights Michael Porter, a Harvard professor recognized for his seminal frameworks like the Five Forces and Value Chain Analysis. These frameworks expanded the understanding of market dynamics and organizational positioning. Following Porter, 2 pivotal articles emerged in the Harvard Business Review, focusing on core competencies and resource-based strategies. These articles shifted the conversation towards leveraging internal strengths for competitive positioning.

The description notes a significant shift during this period: strategy evolved into a distinct discipline, moving from informal management practices to a structured approach. This transformation involved a more analytical mindset, with strategy being the responsibility of dedicated planners rather than a casual consideration by senior management.

The slide also hints at the increasing complexity of strategic frameworks, suggesting that as markets evolved, so too did the methodologies required to navigate them. The reading list provided includes influential texts that further elaborate on these concepts, indicating a rich foundation for understanding strategic thought.

Overall, this slide serves as a historical context for anyone interested in the development of strategic frameworks and the thought leaders who shaped them.

This slide is part of the Evolution of Strategy PowerPoint presentation.

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Growth Strategy Strategy Development Core Competencies Value Chain Analysis Value Chain Production Positioning

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