Transitioning from Products to Platform-Based Strategies PPT

This PPT slide, part of the 27-slide Economies of Unscale PowerPoint presentation, presents a strategic shift from traditional efficiency models to a platform-based approach for large corporations. It emphasizes the need for these companies, which have invested significantly in extensive production and distribution systems, to reconsider their exclusive operations. The core message is that these firms should leverage their existing capabilities and infrastructure by offering them as services to other businesses.

The description section outlines the historical context, noting that many corporations have spent years building specialized operations that prioritize efficiency. It suggests that the time has come for these organizations to evaluate whether it is more beneficial to share their resources with smaller firms or to retain them exclusively. This decision is framed as critical for future growth and sustainability.

The slide also highlights the potential of smaller companies that can innovate and utilize the infrastructure of larger corporations. These smaller entities can design and deliver products while tapping into the established supply chains and marketing expertise of the larger firms. This collaboration can create a mutually beneficial ecosystem where both parties thrive.

Examples provided include Procter & Gamble’s Connect + Develop program, which illustrates how a major corporation can benefit from external innovation. Similarly, General Electric's Predix platform serves as a case study of how large firms can act as platform providers, enabling other companies to harness advanced technologies like IoT. The conclusion stresses that adopting a platform strategy is essential for growth in a rapidly evolving market landscape.

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Product Strategy Supply Chain Platform Strategy Sustainability Innovation Production