Digital Maturity Model: Phases of Transformation


This PPT slide, part of the 145-slide Digital Transformation Strategy PowerPoint presentation, presents a framework for understanding the stages of digital maturity through a "crawl-walk-run" model. It outlines seven distinct phases, each representing a step in increasing strategic value. The initial three phases—Crawl, Radiate, and Align—indicate that organizations are still in the early stages of digital transformation. This suggests a focus on foundational elements, where companies are likely assessing their current capabilities and aligning their strategies with digital initiatives.

As organizations progress, they move into the Optimize phase, which implies refining processes and improving efficiencies. The subsequent phases—Automate, Transform, and Improve—represent a shift towards more advanced capabilities, where automation and transformation become central themes. By phase six, organizations are expected to be in a position to run effectively, leveraging digital tools to enhance performance and drive innovation.

The visual representation emphasizes a gradual increase in strategic value as organizations advance through these phases. It highlights the importance of not rushing into advanced stages without first establishing a solid foundation. This model serves as a roadmap for executives looking to gauge their current position in the digital maturity journey and plan their next steps accordingly. Understanding where one stands in this framework can help in making informed decisions about resource allocation and strategic initiatives. The slide also includes a reference to a source, indicating that further details can be found in the full document, which may provide deeper insights into each phase and actionable recommendations.



This slide is part of the Digital Transformation Strategy PowerPoint presentation.

This 100+ slide presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It provides a robust framework for formulating a Digital Transformation Strategy that drives both Growth & Cost Savings.

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