Decentralized Ideation with Centralized Evaluation Strategy PPT

This PPT slide, part of the 27-slide Digital Transformation Governance PowerPoint presentation, outlines a strategic principle emphasizing the importance of decentralizing the ideation process while centralizing the evaluation and prioritization of ideas within an organization. It asserts that successful organizations employ various methods to identify and assess innovative concepts. The key takeaway is that while the generation of ideas should be open and widespread, the decision-making regarding which ideas to pursue must be centralized to ensure alignment with strategic priorities.

The slide details a structured approach where, after an idea meets a specific threshold, it is brought before a Centralized Decision-Making Authority or a Digital Innovation Committee. This committee, typically led by the Chief Digital Officer or another senior executive, comprises members from various business units. This cross-functional representation is intended to bridge the gap between idea generation and execution, allowing for a more inclusive and effective innovation process.

A case example from Nestlé illustrates this principle in action. The company launched the "InGenius" program to harness the creativity of its vast employee base. Employees can submit their ideas through a software platform, receiving feedback and votes from peers. This not only fosters a culture of innovation, but also ensures that the best ideas are evaluated against the company's strategic goals.

The slide concludes with a call to action, encouraging organizations to leverage their collective creativity through a systematic approach that funnels ideas into a transparent evaluation pipeline. This dual strategy of decentralization in ideation and centralization in evaluation is positioned as a means to enhance the organization's capacity for transformation.

This slide is part of the Digital Transformation Governance PowerPoint presentation.

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