Revenue Trends in Digital Product Offerings PPT


This PPT slide, part of the 24-slide Digital Transformation: Customer Solutions Ecosystem PowerPoint presentation, presents a revenue breakdown for customer solutions, highlighting the shift towards digitally enhanced and purely digital products and services. Based on a 2018 PwC study, it indicates that traditional products and services currently dominate revenue streams, accounting for 77% today. However, this figure is projected to decline to 69% in 5 years.

Conversely, the share of digitally enhanced products and services is expected to rise significantly. Presently, they contribute 14% to revenues,, but this is anticipated to grow to 31% in 5 years. Purely digital offerings, which currently represent 9% of revenues, are also expected to increase, reaching 14% in the near future.

The data suggests a clear trend: organizations are increasingly recognizing the importance of digital transformation. The slide emphasizes that more than half of digital leaders derive their revenues from digitally enhanced or purely digital solutions, underscoring the necessity for businesses to adapt to this evolving landscape.

Additionally, the note about digital leaders establishing a Customer Solutions Ecosystem indicates a strategic move towards collaboration with external partners. This approach aims to enhance customer value through interactivity, which is becoming essential in today’s market.

Understanding these dynamics is crucial for any organization looking to thrive in a digitally driven environment. The insights provided here can guide decision-making and strategic planning, ensuring that businesses remain relevant and competitive in the face of rapid change.




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