Leveraging Collaborative Tethered Platforms for Strategic Partnerships PPT

This PPT slide, part of the 33-slide Digital Platform Strategy PowerPoint presentation, outlines a strategy known as the Collaborative Tethered Platform, which operates as a sub-platform within a larger third-party platform. This approach is particularly relevant in the context of the Sharing Economy, where companies can leverage sensor data that is not unique and has minimal restrictions on sharing. The tiered partnership model allows organizations to participate effectively, especially when their data can be integrated with that of a more dominant platform.

The core principle emphasizes the importance of running a sub-platform that can benefit from the strengths of a larger, established platform. This is crucial for companies looking to enhance their data capabilities without the burden of building a standalone platform from scratch. The slide highlights 2 key aspects: platform ownership and ownership of sensor data. The product company retains ownership of the sensor data,, but it is shared with a more powerful platform, which can drive greater utility and insights.

An example provided is Whirlpool's sensor-equipped refrigerators, which collect data on stock levels. Whirlpool can utilize this data to facilitate exchanges among various stakeholders, such as grocery stores and delivery services. However, it faces competition from other players like Amazon, which also accesses similar data. The collaboration with Alexa illustrates how Whirlpool can enhance its service offerings while avoiding direct competition with Amazon. This strategic positioning allows Whirlpool to leverage its sub-platform effectively, making it an attractive option for consumers who are already engaged with Alexa. Overall, the slide conveys the potential for companies to innovate and optimize their operations through strategic partnerships.

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