This PPT slide, part of the 13-slide Designing and Delivering Focus Interviews PowerPoint presentation, outlines the structured format for focus interviews, emphasizing both objectives and standard question areas. The left column details the primary objectives of conducting these interviews. Key goals include validating hypotheses, gaining insights into the current business situation, and identifying potential areas for improvement. This section highlights the importance of understanding strengths and weaknesses, as well as providing direction for the team. Expanding one's network and building commitment are also noted as critical objectives, indicating a collaborative approach to gathering insights.

On the right side, the slide presents standard focus interview question areas. It begins with gathering interviewee background information, such as length of service and years in the current position. This is essential for contextualizing responses. The department overview section prompts interviewees to identify their top 3 activities, goals, and how success is measured, which can reveal operational priorities.

The slide further explores the interviewee's view of the organization, focusing on understanding the vision and mission, as well as identifying key strengths. It also addresses the identification of main issues, assessing organizational culture, and reviewing previous implementation experiences. These questions aim to uncover critical insights regarding improvement opportunities and project success likelihood. The structured format ensures comprehensive coverage of relevant topics, facilitating a thorough understanding of the organization’s dynamics. This approach not only aids in data collection, but also fosters a deeper engagement with stakeholders.

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Interviewing Focus Interviewing Organizational Culture