Integrating Design, Strategy, and Technology for Innovation PPT


This PPT slide, part of the 24-slide Design-driven Culture PowerPoint presentation, presents the "Streamlined Design Process" within the Braided Design Model, emphasizing how Design, Strategy, and Technology interact cohesively. It outlines a structured approach that integrates these 3 functions to drive innovation and enhance user experience.

The "Frame" section highlights the initial steps, focusing on mapping business opportunities and understanding market dynamics. It suggests identifying user needs and experience principles while also considering current technology trends. This foundational work sets the stage for effective collaboration across the 3 domains.

Next, the "Cocreate" phase emphasizes the importance of customer feedback in refining problem statements and defining the value proposition. Engaging customers and experts through workshops is crucial for co-creating optimal experiences. This collaborative approach ensures that the solutions developed are aligned with user expectations and market demands.

The "Prototype" section stresses rapid prototyping and iterative design. Building prototypes allows for real-time feedback, which is essential for refining the product. The agile planning for technology development is also mentioned, indicating a flexible approach to adapting to new insights.

The "Validate" component focuses on usability testing and assessing the alignment of technology and processes with overall business strategy. This ensures that the solutions not only meet user needs, but also fit within the broader strategic framework.

Lastly, the "Govern" section addresses the need for establishing best practices tied to business strategy, ensuring ongoing investment and evolution in the innovation process. This governance model is vital for sustaining momentum and adapting to future challenges.

Overall, the slide encapsulates a comprehensive approach to integrating design, strategy, and technology, providing a clear roadmap for organizations aiming to enhance their innovation capabilities.




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