Maximizing Value Through Data Usage Insights PPT

This PPT slide, part of the 27-slide Data Valuation PowerPoint presentation, focuses on the concept of "Data in Usage" as a significant source of value within the Data Valuation Framework. It emphasizes that the value derived from data is closely linked to how frequently it is utilized across various applications and systems. The overview highlights that the type of application—such as a Customer Relationship Management (CRM) system—plays a crucial role in determining data usage rates and the resultant value generated.

Several key features are outlined. Firstly, the frequency of data use is influenced by application workload, transaction rates, and how often data is accessed. This aspect underscores that the more frequently data is consumed, the more valuable it can become. The slide also notes a critical distinction between conventional tangible assets, which typically depreciate over time, and data, which can appreciate in value with increased usage. This perspective encourages organizations to view data as an asset that can yield increasing returns on investment.

Cost considerations are also addressed. The primary expenses associated with data—collection, storage, and maintenance—are described as minimal, suggesting that the marginal costs of using data are almost negligible. The timing of data usage is another factor that can significantly enhance its value, particularly in contexts like seasonal retail transactions.

Lastly, the slide touches on the varying perceptions of data value between creators and users. It indicates that the value assigned to data by a company may not align with how users perceive its worth. This insight is crucial for organizations looking to optimize data utilization and enhance overall value generation.

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Data & Analytics Data Monetization Customer Relationship Management