Defining Customer Engagement: Business External Components PPT

This PPT slide, part of the 56-slide Customer Experience Strategy - Template and Guide PowerPoint presentation, presents a framework for understanding how a business engages with its customers, focusing on the "Business External" components of the Customer Experience Strategy Canvas. It emphasizes the importance of defining the interaction points between the company and its customers, which is crucial for effective strategy implementation.

At the core of this section are several key elements. The "Sales Model" outlines the principles governing how products or services are sold, ensuring that the sales approach aligns with customer expectations. The "Service Model" complements this by detailing how the business intends to serve its customers, which is vital for maintaining satisfaction and loyalty.

The "Awareness / Engagement Plan" is another critical component. It describes strategies for raising customer awareness about the business's offerings and engaging them effectively. This plan is essential for attracting new customers and retaining existing ones. Lastly, the "Retention Plan" focuses on the strategies that will be employed to enhance customer experience and ensure long-term loyalty.

The visual representation on the slide categorizes these components within the broader context of customer interactions, highlighting the importance of each element in the overall strategy. This structured approach allows businesses to systematically assess and improve their customer engagement practices.

Potential customers considering this document can glean that a well-defined external business strategy is not just about selling, but encompasses the entire customer journey, from initial awareness to post-sale retention. This holistic view is critical for organizations aiming to enhance their customer experience and drive sustainable growth.

This slide is part of the Customer Experience Strategy - Template and Guide PowerPoint presentation.

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