This PPT slide, part of the 62-slide Corporate Strategy Toolkit PowerPoint presentation, presents a strategic framework based on the portfolio concept developed by Roland Berger, focusing on market attractiveness and competitive positioning as essential elements in shaping corporate strategy. The visual layout features a two-dimensional matrix that categorizes various markets, labeled A through H, based on their attractiveness and the company's competitive stance.

The upper right quadrant is designated "Defend/Grow," indicating markets where the company should focus on protection and expansion efforts. This suggests a proactive approach to maintain and enhance the company's presence in these markets, likely due to their high attractiveness and favorable competitive position.

Conversely, the lower left quadrant appears to represent less attractive markets, where the company may need to reassess its involvement. The strategies outlined on the right side of the slide—“Defend and grow” and “Keep and optimize”—provide clear directives. The first strategy emphasizes the need for dedicated resources to safeguard and cultivate these promising markets. The second strategy advocates for leveraging existing strengths to maximize returns without incurring substantial new investments.

This framework effectively communicates the importance of aligning market strategies with the inherent characteristics of each market. By categorizing markets in this way, executives can prioritize resource allocation and strategic initiatives. The slide serves as a practical tool for decision-making, guiding executives in evaluating where to focus their efforts for optimal growth and sustainability.

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Growth Strategy Strategy Development Operational Excellence Corporate Strategy Sustainability Positioning