Strategic Corporate Philanthropy: Goods and Services Donations PPT

This PPT slide, part of the 23-slide Corporate Philanthropy Primer PowerPoint presentation, outlines the concept of "Donation of Goods and Services" as a form of corporate philanthropy. It categorizes this type of giving into 3 main areas: Sponsorships of Fundraising Events, Marketing, and Co-Branding of Products. Each category highlights specific actions companies can take to engage in philanthropy while also gaining visibility and potential marketing benefits.

Under Sponsorships of Fundraising Events, the slide emphasizes that this approach replaces traditional cash donations. Companies can enhance their brand visibility by prominently displaying their logos on marketing materials related to the events. This not only supports the nonprofit, but also aligns the company with a cause, enhancing its public image.

The Marketing section discusses how companies can forge affiliations with specific nonprofits. This can be achieved through branding products and marketing materials with the nonprofit's logo, which serves as an endorsement. Additionally, companies can integrate the nonprofit's branding into their product packaging and commit to donating a percentage of sales, creating a direct link between sales and charitable contributions.

Co-Branding of Products is presented as a strategy that can provide mutual benefits. Here, the slide notes that companies can offer free advertising for the nonprofit while simultaneously raising awareness for the nonprofit's cause. This dual benefit can enhance the company's marketing efforts while supporting social initiatives.

Overall, the slide effectively communicates how donations of goods and services can be strategically aligned with corporate goals, providing a pathway for companies to engage in meaningful philanthropy while also enhancing their brand presence.

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Business Ethics Nonprofit Corporate Social Responsibility Sales