This PPT slide, part of the 51-slide Complete Guide to Business Strategy Design PowerPoint presentation, outlines a strategic approach for organizations aiming to enhance their market positioning by shifting focus towards more attractive segments. It presents a visual comparison of the current and future states of segment allocation, emphasizing the transition from less appealing segments to those with greater potential. The left side illustrates the existing scenario, where the organization operates within high entry barriers and faces challenges in gaining market share.

On the right, the future state depicts a more favorable distribution of resources across segments A and B, suggesting a deliberate strategy to capitalize on opportunities where the organization can establish or strengthen its presence. The bullet points highlight key tactics for achieving this shift, such as gaining market share without triggering price collapses, which is critical in maintaining profitability.

The mention of a "sleepy" competitor suggests that there may be opportunities to capture market share from less aggressive players. The slide also notes that the transition is easier in a growing market, indicating that timing and market conditions are essential factors. Pre-emptive capacity addition is another tactic, allowing the organization to prepare for increased demand before it materializes.

Specialization advantages are also highlighted, suggesting that focusing on specific segments can lead to improved efficiencies and better alignment with customer needs. The outcome is visually represented as an increase in profit per unit, reinforcing the financial benefits of this strategic pivot. This slide serves as a compelling argument for organizations to reassess their segment strategies in light of market dynamics and internal capabilities.

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Consulting Frameworks Strategy Development Chief Strategy Officer