This PPT slide, part of the 26-slide Competitive Comparison Analysis PowerPoint presentation, presents a structured approach to conducting a SWOT analysis, focusing on 4 key questions that drive competitive analysis. It emphasizes the importance of understanding both internal and external factors that influence a company's position in the market. The questions are categorized into strengths, weaknesses, opportunities, and threats, which are foundational elements of the SWOT framework.

Strengths pertain to the unique capabilities or advantages the company holds over competitors. This includes inquiries about the company's superior performance and achievements. Weaknesses, on the other hand, prompt a critical examination of competitors’ advantages and the results they have achieved, highlighting areas where the company may lag.

Opportunities focus on potential avenues for growth or innovation, asking what new products or services could be developed to leverage market gaps. Threats address risks that could undermine the business, urging a proactive stance in identifying external challenges.

The slide also outlines that these questions can be answered by analyzing competitors across 5 dimensions: financial performance, market performance, costs, capabilities, and strategies. This structured approach provides a comprehensive view of the competitive environment, enabling informed decision-making.

For a potential customer, this slide illustrates a methodical way to assess both internal and external factors affecting business strategy. It highlights the necessity of a thorough competitive analysis to identify areas for improvement and growth, making it a valuable resource for strategic planning.

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Competitive Analysis Strategic Planning SWOT Analysis Innovation