This PPT slide, part of the 43-slide Common Consulting Frameworks (How and When to Use) PowerPoint presentation, presents the AcdB template, a structured approach to strategic planning. It is divided into four key areas labeled A, B, C, and D, each addressing a critical component of the planning process.

Section A, "Where are we now?", emphasizes the importance of understanding both external and internal environments. It highlights the need for key facts about competitors, industry trends, IT, and public sector dynamics. This section also stresses the significance of identifying the system in focus and the design challenges that may affect the business. The "Focusing Question" is introduced here, which serves as a guiding principle for the analysis.

Section B, "Where do we want to be?", outlines the desired outcomes for the organization. It focuses on targeting customer segments and establishing the company as their preferred choice. Financial performance is also a priority, with a goal to ensure ongoing investment and improved returns for shareholders. Additionally, it mentions the importance of community value, particularly in providing stability during uncertain times.

Section C, "How do we get there?", presents the hypothesis or proposition for change. This section encourages the identification of three to four discrete areas of action, such as marketing and financial strategies.

Finally, Section D, "How do we make this happen?", details the activities necessary to implement the strategies identified in Section C. This part emphasizes accountability and the need for authority in executing these actions.

Overall, the AcdB template serves as a comprehensive framework for organizations seeking to navigate their strategic planning effectively.

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