Subscriber Growth Driven by Strategic Service Offerings PPT


This PPT slide, part of the 67-slide Business Slides Reference Pack PowerPoint presentation, presents a timeline of subscriber growth and service offerings from August to October 2006, highlighting various bundles and pricing strategies. The data indicates a clear trend in subscriber acquisition linked to specific promotional offerings.

In August 2006, the "Free Weekends for Users with High Consumption during the Week" attracted 3.1 million subscribers. This suggests a targeted strategy aimed at heavy users, likely to enhance customer retention and satisfaction. The following month, September 2006, introduced "Contract Tariffs with Generous Allocation of Free Voice Calls," which drew in 1.5 million subscribers. This indicates a shift towards contract-based offerings, appealing to consumers looking for predictable costs and value.

By October 2006, the slide notes a significant increase to 3.4 million subscribers with the "Stop-the-Clock at no Extra Charge" feature. This likely resonated well with users seeking flexibility in their calling plans. Additionally, the "Friends and Family Bundles" attracted 0.7 million subscribers, emphasizing the importance of social connections in consumer choices.

The slide also outlines pricing strategies, including "Discounts on Rentals to Encourage Pre-Pay," suggesting a dual approach to cater to both prepaid and contract customers. The visual structure effectively communicates how each offering corresponds to subscriber growth, providing insights into consumer behavior and preferences during this period.

Overall, this slide serves as a valuable reference for understanding how strategic service offerings can drive subscriber growth in a competitive market.



This slide is part of the Business Slides Reference Pack PowerPoint presentation.

These PowerPoint slides were compiled by former McKinsey, BCG, Deloitte, EY, & Capgemini consultants taken from real-world consulting engagements. All slides are fully cleansed.

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