Types of Business Plans: Purpose and Structure PPT

This PPT slide, part of the 97-slide Business Planning Process - A Complete Guide PowerPoint presentation, outlines the different types of business plans categorized by their purpose and complexity. It presents 3 distinct plan types: Operational, Full, and Summary. Each type is accompanied by specific reasons for selection and characteristics that define its structure and content.

The Operational plan is tailored for established organizations. Its primary purpose is to provide a source of guidance for senior management, establish operational guidelines, and clarify management roles and responsibilities. This plan typically spans 40 to 100 pages and offers a detailed overview of operations, market conditions, financial data, and action plans.

The Full plan serves organizations seeking moderate financing. It aims to convey the vision and business strategy to senior management and potential alliance partners. This type of plan is more concise, ranging from 20 to 40 pages, yet still provides a thorough overview of operations and financial analysis.

The Summary plan is designed for entities in need of a growth roadmap or those seeking minimal seed capital. It is particularly useful for renewing existing lines of credit or for organizations with limited operational history. This plan is the shortest, typically between 10 to 15 pages, and highlights the business approach and projections.

The slide effectively communicates that the length and format of a business plan should align with the organization's activities and objectives. Understanding these distinctions can help executives select the appropriate type of plan that meets their specific needs.

This slide is part of the Business Planning Process - A Complete Guide PowerPoint presentation.

This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Business Plan Initiatives.

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